Post by Basil2 on Jan 25, 2007 5:26:46 GMT -5
Here's one for you barmy army types from the deep north:
Irate Brit in win over 'whingeing' beer ad
January 25, 2007 - 6:50PM
Australia's advertising watchdog has struck a blow against the stereotype of the whingeing Pom - upholding complaints from irate Englishmen offended by a beer advertisement.
The Advertising Standards Board (ASB) today said the Tooheys New Super Cold radio advertisement negatively stereotyped and demeaned the British, and found it to be in breach of section 2.1 of the Advertiser Code of Ethics dealing with vilification based on nationality.
The board reviewed the radio advertisement, in which a group of British men sing the tune of Land of Hope and Glory using various synonyms of the word whinge including whine, moan, slag and complain.
The advertisement ended with the voice-over saying "Introducing Tooheys New Super Cold, served so cold it's a Pom's worst nightmare".
The board felt that the negative words used in the advertisement detracted from the otherwise playful nature of the word Pom, leaving it with a "derogatory and almost hostile meaning", said ASB acting CEO Mark Jeanes.
Irate Brit in win over 'whingeing' beer ad
January 25, 2007 - 6:50PM
Australia's advertising watchdog has struck a blow against the stereotype of the whingeing Pom - upholding complaints from irate Englishmen offended by a beer advertisement.
The Advertising Standards Board (ASB) today said the Tooheys New Super Cold radio advertisement negatively stereotyped and demeaned the British, and found it to be in breach of section 2.1 of the Advertiser Code of Ethics dealing with vilification based on nationality.
The board reviewed the radio advertisement, in which a group of British men sing the tune of Land of Hope and Glory using various synonyms of the word whinge including whine, moan, slag and complain.
The advertisement ended with the voice-over saying "Introducing Tooheys New Super Cold, served so cold it's a Pom's worst nightmare".
The board felt that the negative words used in the advertisement detracted from the otherwise playful nature of the word Pom, leaving it with a "derogatory and almost hostile meaning", said ASB acting CEO Mark Jeanes.